Apple iPhone 14 Pro Max 256GB Silver

The Apple iPhone 14 Pro Max 256GB Silver introduces Dynamic Island a magical new way to interact with iPhone plus Crash Detection a vital new safety feature designed to save lives.

An innovative 48MP camera offers mind-blowing detail. All powered by the ultimate smartphone chip Bionic 16.

With Ceramic Shield, iPhone 14 Pro Max has glass tougher than any smartphone glass. Further enhanced by water resistance and surgical-grade stainless steel construction in a 6.7" display size 'slab-design' available in four Pro colours

The 6.7″ Super Retina XDR ProMotion technology Always-On display with 2796‑by‑1290-pixel resolution at 460 ppi now reaches a peak of 2,000 nits outdoors — that's twice as bright as before and the highest peak brightness of any smartphone. Text practically jumps straight off the screen.

iPhone 14 Pro Max is also designed from the ground up to protect your privacy and put you in control of what you share and who you share it with.

Key Features of the Apple iPhone 14 Pro Max 256GB Silver

• 6.7″ Super Retina XDR ProMotion technology Always-On display
• 2796‑by‑1290-pixel resolution at 460 ppi
• Dynamic Island | A new way to interact with iPhone
• Emergency SOS crash Detection
• Pro camera system 48MP Main | Ultra Wide | Telephoto
• TrueDepth front camera with autofocus
• Up to 29 hours video playback
• A16 Bionic chip
• Face ID
• Superfast 5G
• 256 GB Storage Capacity

Designed for durability.

With Ceramic Shield, tougher than any smartphone glass. Water resistance. Surgical-grade stainless steel. 6.7″ display size. All in four Pro colours.

iPhone is also designed from the ground up to protect your privacy and put you in control of what you share and who you share it with.

Dynamic Island

Introducing Dynamic Island, a truly Apple innovation that's hardware and software and something in between. It bubbles up music, FaceTime and so much more — all without taking you away from what you're doing.

Dynamic Island blends fun and function like never before, consolidating your notifications, alerts and activities into one interactive place. It's integrated throughout iOS 16 — and can work with all kinds of apps — to seamlessly surface what you need, just when you need it.

It expands fluidly to get your attention — Hey, you have a call coming in — then tucks away again. You can touch and hold to control your music, keep an eye on a timer, and even see your next turn in Maps while messaging friends.4 Easy. Intuitive. Delightful.

• 31% smaller TrueDepth camera system engineered to free up display space and be even more capable
• A re-engineered proximity sensor now detects light from behind the display, saving additional space
• Advanced display algorithms make Dynamic Island responsive wherever you tap, swipe or hold
• Animations designed to look and feel like liquid thanks to hardware and software anti-aliasing powered by Apple silicon

Always-On display.

Now your Lock Screen is always glanceable, so you don't even have to tap it to stay in the know.

When iPhone is turned face-down or in your pocket, it goes dark to save battery life.

Make it yours.

iOS 16 lets you customise your Lock Screen in fun new ways. Layer a photo to make it pop. Track your Activity rings. And see live updates from your favourite apps.

App Tracking Transparency lets you decide which apps are allowed to track your activity

A display that's up to 2x brighter in the sun.

For those bright, sunny days, the Super Retina XDR display now reaches a peak of 2,000 nits outdoors — that's twice as bright as before and the highest peak brightness of any smartphone. So text jumps straight off the screen.

Photos and HDR videos get a big boost too — up to 1,600 nits peak brightness, bringing iPhone to the same level as the Pro Display XDR. Movies, shows and even the films you've shot on iPhone look more true to life than ever.

ProMotion technology allows for variable refresh rates from 10 to 120 times per second. It smoothly and intelligently ramps up when you need exceptional graphics performance, and ramps down to save power when you don't. Game on, gamers.

Crash Detection calls for help when you can't.

iPhone 14 Pro can detect a severe car crash, then call 000 and notify your emergency contacts.

1 million hours of real-world driving and crash data helps iPhone recognise accidents. This is how iPhone 14 Pro detects car crashes:

• Sudden speed shifts | A new high g-force accelerometer senses extreme accelerations or decelerations up to 256 Gs.
• Abrupt changes in direction | A high-dynamic-range gyroscope monitors drastic changes in a car's orientation.
• Laboratory crash tests | Apple developed advanced motion algorithms by performing head-on, rear-end, side-impact and rollover crash tests.
• Cabin pressure changes | The barometer can detect pressure changes caused by deploying airbags.
• Loud sound levels of impact | While you're driving, the microphone identifies the extreme sound levels of a collision. For privacy, all processing is done on your iPhone.
• Real-world crash data | Apple used public crash data from accidents to make Crash Detection as accurate as possible.

Introducing the all-new 48MP Main camera with an advanced quad-pixel sensor.

iPhone 14 Pro raises the bar for what 48 megapixels can do — delivering 4x the resolution in ProRAW for mind-blowing detail in every crop.

• 48MP 1x Main | 24mm f/1.78 featuring a 65% larger sensor than iPhone 13 Pro with up to 4x the resolution. For jaw-dropping cropping.
• 12MP 0.5x Ultra Wide Macro | 13mm f/2.2
• New 12MP 2x Telephoto | 48mm f/1.78
• 12MP 3x Telephoto | 77mm f/2.8

The quad-pixel sensor on the Main camera makes the most of 48 megapixels by adapting to what you're shooting.

For most photos, you want to optimise for light capture. So the new sensor groups four pixels together into one large quad pixel, gathering 4x more light and producing spectacularly better photos at the practical 12MP size.

Other times, it's better to optimise for detail. In those cases, the sensor leverages each individual pixel, providing more creative options for shooting and editing in pro workflows.

ProRAW

For the ultimate combination of detail and flexibility, shoot in ProRAW at 48MP resolution. A new machine learning model delivers sharper images and less noise for unprecedented detail. So you can reframe your photos while still retaining amazing resolution.

New 2x Telephoto

The quad-pixel sensor allows Apple to go beyond the three fixed lenses of the Pro camera system to create an additional 2x Telephoto. Which expands your zoom options to 0.5x, 1x, 2x and 3x.

This new Telephoto uses the middle 12 megapixels of the quad-pixel sensor to deliver full-resolution photos and 4K videos with no digital zoom.

And it works in Portrait mode, Time-Lapse and Pano, which means gorgeous close-up photos and videos are just a tap away.

Pushing the limits of low-light photography

To push the limits of low‑light photography, Apple started with larger sensors that capture dramatically more light. Then tey added the all-new Photonic Engine, a game-changing image pipeline. It allows Deep Fusion — which merges the best pixels from multiple exposures into one phenomenal photo — to happen earlier in the process on uncompressed images. This preserves much more data to deliver brighter, more lifelike colours and beautifully detailed textures in less light than ever. Infact the latest Apple silicon performs up to an asthonising 4 trillion operations per photo!

New Adaptive True Tone Flash

The new Adaptive True Tone flash adjusts the pattern and intensity of nine LEDs depending on the focal length of the photo, so your subject always appears in the best light.

• Up to 2x brighter flash on Telephoto shots
• Up to 3x better uniformity on Ultra Wide shots with flash

24. Breath­taking. Frames. Per. Second.

Cinematic mode now shoots in 4K HDR at 24 fps — the film industry standard. Have your people call our people.

Now you can seamlessly edit with other pro footage in 4K at 24 or 30 fps. You can even edit the depth effect after capture.

Shaky action shot? Fix it in pre with Action Mode.

Whether you're filming from an off-road vehicle or running alongside your subject, try Action mode for smooth hand-held videos — no gimbal required.

ProRes or Dolby Vision HDR

iPhone 14 Pro is the only smartphone in the world that lets you shoot, view, edit and share in ProRes or Dolby Vision HDR.

A camera in a class by itselfie.

Snap your sharpest, most colourful close-ups and group shots, thanks to a new TrueDepth front camera with autofocus and a larger aperture.

On the count of three, say “we”. Now that the TrueDepth camera can automatically focus on multiple subjects at once, all your selfies — from stunning close-ups to group shots — look their sharpest. And the larger aperture lets in lots more light, capturing brighter colour and finer detail in low-light scenes.

• 38% better light‑gathering performance for more detail and less noise in photos and videos
• The TrueDepth camera and A16 Bionic also power Face ID, the most secure facial authentication in a smartphone

A16 Bionic Chip | The mastermind behind it all.

Say hello to A16 Bionic, the ultimate smartphone chip.

• Nearly 16 billion transistors for industry-leading speed and efficiency
• Faster 6-core CPU handles demanding workloads smoothly and efficiently
• The Neural Engine performs nearly 17 trillion operations per second allowing for a pixel-by-pixel analysis to optimise your photos
• 5-core GPU with 50% more memory bandwidth for complex graphics in the latest mobile games
• Advanced ISP powers the creative flexibility of the quad‑pixel sensor
• Power-efficient performance allows A16 Bionic to run at blazing-fast speeds for longer

Secure Enclave

The Secure Enclave in A16 Bionic protects personal information like your Face ID data, contacts and more

A battery that's all in, all day.

Even with so many new capabilities, iPhone 14 Pro still delivers amazing all‑day battery life with up to 29 hours video playback on iPhone 14 Pro Max

• MPN - MQ9V3ZP/A
• GTIN - 194253381105

$1847.00

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